Mission

a) The mission of the company: Preserve personal memories by minimizing their loss.
b) The mission of the software: Develop a platform that automatically saves users' photos to the cloud, ensuring they aren’t lost.

Users

a) Students
b) Travelers
c) New parents

We are focusing on groups who are entering phases of life they want to remember—students starting college, travelers exploring new places, and new parents capturing moments with their children. While all these groups align with the company's mission, we’ll target travelers first, entering a niche market to differentiate ourselves.

Pain Points

a) Lack of internet access while traveling
b) Risk of losing phones
c) Phones filling up with multiple photos of the same place
d) Forgetting the context or significance of the photos
e) Uncertainty about how to take quality pictures

To best achieve the goal of preserving important memories for travelers, we’ll address pain point D first. Travelers often take many pictures and later forget their meaning or where they were taken, leading to lost context over time.

Solutions

a) Create a gallery app that automatically uploads photos and compiles them into a memory movie.
b) Enhance existing gallery apps through plugins (cloud storage, etc.).
c) Upload all phone photo data to the cloud and organize it.

There are two main options: improving current platforms or building something new. While creating a new platform involves more work, developing our own app offers a novel approach. We're redefining memory, moving beyond photo storage to crafting "memory movies" for each experience. As a long-term vision, we could even create a continuous life chronicle where every photo and location becomes part of a personalized life movie—something to explore after the MVP.

Metrics + MVP

a) Number of active users
b) Number of app sessions per user
c) Average GB of photos saved per user

The MVP is a native Android app functioning as a gallery. Each time a user takes a photo, it is automatically uploaded to the cloud. The app also identifies and removes duplicate pictures to free up storage. Additionally, it generates a "memory movie" automatically, compiling meaningful moments from the user's photos.